OMusic

A music app is one of the hardest identities to make memorable, because the category has spent a decade converging on the same answer. A gradient, a gloss, and a play triangle. The mark also has to survive being rendered at forty pixels on a home screen, next to a hundred others, many of them louder. We made one shape. A record is a circle with a smaller one knocked out of it, and the smaller circle sits exactly where the letter O needs to be, so the mark and the name are the same object. White on hot pink, no gradient and no gloss. In motion the inner circle turns and the mark becomes a record playing, which gave us an entire animation system from a single decision. What is left is one shape and a name. It reads on a home screen, on a poster, and at the end of a fifteen second film without ever changing.